The site is located within the east of the London Borough of City of Westminster.
The Borough contains Marlyebone, Mayfair, Hyde Park, Regents Park, Soho, Buckingham Palace, Westminster, Paddington and Maida Hill amongst others.
The site lies within the Stratford Place Conservation Area. The area was designated in 1968 and it was extended to include Picton Place and Selfridge’s department store in 1990.
The parapet line on the east side of James Street has predominantly developed over time within the original Georgian plot layout. Individual plots have extended to include additional storeys and the introduction of mansards. This has provided a rich varied skyline for walking along the street.
The parapet line on the west side of James Street has little remaining of its original Georgian plot layout and the roofline generally surpasses the views of pedestrians on the street, reaching over 4 storeys to 8 storeys in places.
After several months liaising with our consultants and planning authorities, we concluded that the following will form part of this proposal:
-Restoration of the Shopfronts along James Street and Picton Place.
-Replacement and/or restoration of the existing sash windows facing James Street and Picton Place, to a more appropriate type. 6 over 1 pattern as per Queen Anne Style.
-Alterations to the existing fourth floor level to ensure that hierarchy of the overall composition is in symphony with the existing building character.
-Creation of a new double mansard roof at new fifth and sixth floor level and new dormer windows. To create new 5 residential duplex apartments.
-Relocation of existing chimney stacks and pots.
This proposal aims to enhance the current building in a prudent fashion. Ensuring the hierarchy of the overall composition of the buildings that form part of ‘the site’. The double mansard roof, the extended fourth floor and the other parts that form part of this proposal will be designed to reflect the form, details and materials of the existing building as well as to retain the presence in the roofscape.